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Explain is a market research agency that delivers bespoke research and engagement solutions. The strategic insight we uncover creates an advantage, leads to action, promotes innovation and provides an evidence base, allowing our clients to make informed decisions.

Our team is made up of industry leading qualitative and quantitative researchers, including our team of dedicated telephone researchers, all with cross-sector experience. Our work is underpinned by quality and compliance - always delivering innovative and actionable insights.

Our number one aim is to develop partnerships that deliver best in class strategic insights for our clients.

Large-scale quantitative research

Large-scale quantitative research

Tracking studies are our bread and butter. We’re experienced across CATI, postal and online surveys, working with B2B, B2C and stakeholder audiences in sectors including utilities, finance and health. Our 40-strong Insight Hub delivers all telephone interviews, with data often presented in PowerBI or traditional reports.

Online communities

Online communities

We were one of the first UK market research agencies to build an in-house online community platform. From short-term niche groups to ongoing large-scale engagement, our flexible, ever-evolving software delivers seamless participant experiences across all sectors.

Service improvement

Service improvement

We design research programmes that support continuous service improvement. From customer journey mapping and UX testing to product co-creation and benchmarking, we help you understand expectations and enhance the experience you deliver.

Complex deliberative research

Complex deliberative research

We simplify complex information for customers, stakeholders or employees through qualitative methods like Citizens’ Panels and Juries. With extensive experience in utility sector business planning and NHS engagement, we recruit and guide participants through informed discussions.

Innovative qualitative methods

Innovative qualitative methods

We blend creative and traditional approaches, from video ethnography and participant diaries to è semiotics and in-depth interviews. Our methods help capture rich insight and bring the voice of the customer to life in new and engaging ways.

Stakeholder engagement

Stakeholder engagement

We manage end-to-end stakeholder engagement, from database development to events and reporting. Our approach spans perception tracking, targeted webinars, and deliberative planning, with particular expertise in health and utilities.

Public consultations

Public consultations

Led by our Public Consultation Institute member Rebecca Crinson, we manage full consultation processes or support internal teams with independent reporting. Our work ensures balanced representation and clear, evidence-based outputs.

In-house CATI service

In-house CATI service

We employ a team of 40 dedicated and highly trained telephone agents. This makes sure that any CATI research we undertake, especially our national tracking projects, are tightly managed and research informed. We have our own rigorous, quality assurance processes that are continually deployed and all agents are treated as part of our research family.

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