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Explain supports St Oswald's Hospice to look to the future

Explain supports St Oswald's Hospice to look to the future

North East-based research agency Explain Market Research has committed to supporting St Oswald’s Hospice as it looks to continue to gain support for its fundraising events into the future.

Explain volunteered their time to work with the fundraising team at St Oswald’s to understand volunteers and supporters’ perceptions of the current fundraising and events programme that the hospice delivers each year, whilst looking to the future and exploring ideas for new in-memory events.

The qualitative research was required by St Oswald’s to future proof their fundraising strategy and to ensure the hospice continues to organise events that deliver revenue to the hospice whilst maintaining the ethos of allowing supporters to remember loved ones. Explain undertook the research on a pro bono basis in recognition of the role the hospice plays in supporting the North East community.

Kim Davis, Managing Director of Explain, said: “When we met with the team at St Oswald’s to understand the aims and objectives of the hospice in future proofing their fundraising strategy we offered to support them free of charge.

“St Oswald’s is a charity that we hold in high regard, they support and have touched the lives of a lot of families in the North East and some of the team directly at Explain so we were happy to give some of our time to help them to gain insight which would deliver tangible outcomes.

“In any research programme, independence is key. In facilitating the research, it allowed the research to be impartial, meaning the fundraising team can now intertwine the findings into their strategy.”

Jane Hogan, who is Head of Fundraising at St Oswald’s said: “The research confirmed some of the things we thought we knew – but most importantly it directly challenged us and proved us wrong on some of our assumptions too. 

“When research illustrates things which we didn’t know, or which we thought we knew that is when it becomes really actionable. We cannot afford to be staging events and campaigns which are not aligned to what our supporters need and enjoy. The work we have done and will do with Explain reduces the risk of us getting it wrong and helps us to be imaginative and innovative without putting hospice income at risk.”

The second phase of the research will look to quantify the early findings and provide St Oswald’s hospice with robust insight on which to build its strategy into the future.

To find out more about how Explain can support your organisation with independent research, please visit www.explainresearch.co.uk or contact the team on 0191 261 5261 info@explainresearch.co.uk