Focus groups

Focus groups

At Explain Market Research, we regularly deliver focus groups on behalf of our customers, as either a standalone research methodology or as part of a wider research program.

Focus groups are a great way to provide in-depth insight from a specific group of people. This is ideal for brand feedback, product and service concept testing and understanding perceptions.

From the recruitment of people to attend the groups - through to analysis, quality is measured right across our process.  This means you can be assured that the outputs of the research are informative and reliable to inform strategic decisions.

Our expert recruitment team are nationally based, meaning focus groups can be held anywhere across the UK.

We never outsource our qualitative work. Our groups are moderated by our in-house team of qualitative experts who travel to the destination of the group. Our experts are skilled in building a rapport with respondents and guiding discussions to keep respondents on track whilst maintaining an explorative and flexible approach as needed in qualitative research. All elements of our focus group delivery adheres to the ”Market Research Society Code of Conduct” meaning you can be assured good practice is always followed. 

We go one step further than research and analysis, our marketing specialists will also identify opportunities and deliver recommendations based on the results we have found, an added value to our research services.

Contact us today to find out more about how you can use focus groups 

Sage Bellway

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