Why you should understand your organisation’s customer and brand loyalty scores

We’ve all heard or read how important brand and customer loyalty is to a business – there aren’t many business professionals who will argue against that!

However there are some organisations that don’t measure or understand these. Across all sectors, whether you are large or small, a business-to-business (B2B) or business-to-consumer (B2C) provider, insight into your customer and brand...

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