Social Housing
The growth in social housing means a number of major companies and brands have entered this market and research is growing in importance. Tenant feedback ultimately drives strategic thinking which in turn leads to outstanding customer service.
Leisure and Tourism
Encompassing transport, holidaying and events this sector is wide reaching, however Explain work with these organizations to consider their customer’s journey and how they can ultimately improve market share. Explain has clients on water, rail and road and we know just what customer feedback they are moved by.
Utilities
One of the most successful sectors where we manage the total research strategy for several plcs in the water and electricity distribution markets. Some of our clients have won prestigious awards such as NW who won “Utility of the year” and CE who won "Call Centre of the Year" too. We are used to producing detailed customer tracking reports for the industry regulators OFWAT and OFGEM.
Financial and Professional Services
Customer confidence in the financial services market is at an all time low yet the clients we represent continue to lead the way in outstanding customer service. We use many different methods to generate the detailed customer insight that keeps them as industry leaders.
Health Sector
We provide insight for social marketing interventions in the NHS and strategic recommendations to produce effective communications leading to behavioural change.
Manufacturing
Our work in this sector falls into FMCG and other consumer goods. Typically we research new product design, brand values and packaging where the objective is primarily to win distribution or increased market share.
Public Sector
Explain works in a number of fields within the public sector and enjoys long standing relationships with a number of City and local councils. We provide the insight for projects in transport, the development of town centres and environmental change. Often the work involves face to face interviews with MPs and other difficult to reach stakeholders and the team is experienced in facilitating research with this type of respondent.
Retail
Our experience covers a broad spectrum of shopping centres, supermarkets and multiple retailers including financial services. The methods used in this sector include exit polls, focus groups, hall tests and customer panels, where we benefit from managing our own outbound call centre.
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